The photo is mapped and then animated by a driver video, causing the subject to move its head and facial features, mimicking the motions of the driver video,” D-ID said in a press release. “The Live Portrait solution brings still photos to life. The tech uses a driver video to animate the photo - mapping facial features from the photo onto that base driver to create a “live portrait”, as D-ID calls it. It released a demo video of the newer, photo-animating technology last year. The facial animation feature is powered by Israeli company D-ID, a TechCrunch Disrupt battlefield alum - which started out building tech to digitally de-identify faces with an eye on protecting images and video from being identifiable by facial recognition algorithms. Looking at the inquisitive face of my great-grandmother I do have to wonder what she would have made of all this? The face animation technology itself is impressive enough - if you set aside the ethics of encouraging people to drag their long-lost relatives into the uncanny valley to help MyHeritage cross-sell DNA testing (with all the massive privacy considerations around putting that kind of data in the hands of a commercial entity). Unlimited access to MyHeritage’s ‘deep nostalgia’ feature - plus a bundle of other services such as photo enhancement - also carries a monthly fee (though your first few nostalgia hits are free). private equity firm for ~$600 million - is doubtless relying on the deep pull of nostalgia to smooth over any individual misgivings about handing over data and agreeing to its terms. The company - which, as we reported earlier this week, is being acquired by a U.S. MyHeritage breach exposes 92M emails and hashed passwords In 2018 MyHeritage also suffered a major data breach - and data from that breach was later found for sale on the dark web, among a wider cache of hacked account info pertaining to several other services. Last year, for example, the Norwegian Consumer Council reported MyHeritage to the national consumer protection and data authorities after a legal assessment of the T&Cs found the contract it asks customers to sign to be “incomprehensible”. Both of which have attracted a number of concerns over the years. It’s free to animate a photo using the “deep nostalgia” tech on MyHeritage’s site, but you don’t get to see the result until you hand over at least an email (along with the photos you want animated, ofc) - and agree to its T&Cs and privacy policy. (Selling DNA tests is their main business.) A complete plan subscription costs $199 per year and includes features for making family trees and finding old relatives similar to ’s AI-powered viral marketing playbook with this deepfakery isn’t a complicated one: They’re going straight for tugging on your heart strings to grab data that can be used to drive sign-ups for their other (paid) services. Anyone can animate several photos for free, but a watermark is added. As far as cost, a subscription to MyHeritage allows for unlimited photo animating. Multiple faces in a single image can be animated. Animating one face in a photo takes between 10 and 20 seconds, depending on the length of the driver video applied to it. The process requires users to sign up for a free account and upload a file from their computer. With our new Deep Nostalgia™, you can see how a person from an old photo could have moved and looked if they were captured on video! Read more: #RootsTech #RootsTechConnect /LERXhrqiut Those driver videos guide the animation's movements, allowing users to see ancestors smile, blink, and turn their heads. The company says several possible gesture sequences can be applied to photo, with each originating from a pre-recorded driver video prepared in advance. The company says the enhancement is required to achieve as high-resolution an image as possible for the video conversion.
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